Below you will find a sample questionnaire from an actual Mystery Shopping assignment. Please note that questionnaires vary from company to company.
Name Of Business
Type Of Visit
Your Name
Your Mailing address
Establishment City, State Zip
1. Before entering, Is the open sign noticeable?
Up close From the end of the block
From across the street
Not noticeable/non-existent
2. Is the outside of the business attractive and inviting? Please describe.
Yes No
3. Were you acknowledged upon entering the business? How?
4. Did the atmosphere of the business feel welcoming? Describe.
5. If the business is a retail shop, please walk around. Are you able to see and reach all of the merchandise? Describe.
6. Is the display of the merchandise attractive?
7. Are the shelves well stocked?
8. Are the prices clearly marked?
9. Were you asked if you needed help?
10. Were the store employees friendly? Knowledgeable? Courteous?
Yes
Somewhat No not at all.
11. If a purchase was made, please describe the customer service of the cashier.
12. Were you given a receipt, and was it correct?
Yes and t was correct Yes and it wasn't correct
No receipt was given
13. Were you thanked for shopping at the store?
14. If the business is a restaurant, is the set up of the establishment attractive? Describe.
15. Is the menu clear and attractive?
16. If you are ordering food/beverage, are the employees taking your food order helpful and courteous?
17. How long did it take to receive your order?
Quickly Average
Slow
Very Slow
18. Was your order correct?
19. Were the restaurant employees friendly? Knowledgeable? Courteous?
20. How would you rate the cleanliness of the business?
Extremely Clean
Somewhat Clean Not clean at all.
21. Please describe your overall experience with this business?
22. Would you recommend this place of business to your friends? Why?
23. As a consumer, would you go back to this place of business to make a purchase, utilize a service or to eat? Why/why not?
24. Please list any comments or concerns about the business.
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